German flirt app on a fast international rise: LOVOO reaches 10 million users
• 1.2 million daily active users- Dating app now has the same usability frequency as social networks
• Successful international expansion: France, United States, England and Austria each with more than half a million users
Berlin, April 11th 2014: 10 million users worldwide and 39,000 more each day – a feat that is making LOVOO an international high flyer.
1.2 million people use the app’s flirt radar daily, spending an average of 15 minutes a day flirting, chatting and voting on profile pics of other users.
User behavior shows that app flirting has become nearly as common as the daily Facebook timeline check, where the longest retention period is approximately 20 minutes.
“We find that people are spending a lot more time on the app and it’s likely because with each day there are more and more people to discover,” says CEO Benjamin Bak.
More people in your area
Much of LOVOO’s success is based on the geo data approach, offering users the chance to get to know men and women close by. More users, means more people can be found on your live radar, which in turn, means greater odds of a chance meeting, flirt or date in your area.
“The radar shows you who’s in a 100 meter (330 ft.) radius of you and lets you get in contact right away,” explains Bak. “But we’ve taken careful measures to solidify the member verification process and even built a special team take care to ensure maximum security.”
Another central element is the match feature. Matches are LOVOO’s fast and anonymous way for members to show interest in one another by casting votes for the profiles they like. With 36 million votes being sent daily, matches are increasing more rapidly than ever expected.
Flirting with the global market
The goal of the company and its 8 founders is international expansion. At the current rate, this goal is entirely possible. In France, the United States, Great Britain and Austria alone more than half a million people in each country are using LOVOO on a regular basis. The app has seen the same rapid growth in Brazil after only two months on the market.