(Senior) CRM Manager (Subscriptions) (m/f/d)


Dresden, Berlin - Full Time

Über uns

Getting to know people in an entertaining way – this is what LOVOO stands for. Founded in 2011, the company has belonged to the US-based The Meet Group Inc. since 2017 and has been part of the newly founded ParshipMeet Group in which the ProSiebenSat.1 Media SE holds a majority stake, since September 2020. The LOVOO GmbH is committed to connecting people – in the digital and real world – in form of a dating app that enables people to meet people directly in their area or on entertaining live streams. LOVOO is as diverse as its users and offers a multitude of ways to interact with others. Swipe, match, flirt, send icebreakers or use the radar – all this makes the online dating world even more exciting. Those who are looking for more can use LOVOO Live to freely express themselves, get creative and become part of a community. A team of some 170 passionate and motivated employees proactively works towards making this mission a reality. This has allowed LOVOO GmbH to become a leading dating app in the German-speaking world.

Diverse – authentic – entertaining. That is LOVOO.

Apply now and become a part of us.

+++ We are currently working fully remote+++

Currently, our LOVOO team is working from home in Germany to provide our employees with the best possible protection in the pandemic situation. Our LOVOOians work and live primarily in Dresden & Berlin, where our locations are also located. In post-COVID times, the advertised position is intended for both locations, Dresden or Berlin, and it is not a 100% remote position. Of course, there will be a comprehensive home office concept afterwards.

 

Go to FAQ

Our Product Marketing & CRM Team focuses on engagement, monetization and user loyalty within the app. Using various communication channels, you will delight our users with subscription offers, keep them retained throughout the lifecycle, drive experiments and test new ideas for steady growth.
You want to have a direct impact on millions of people connecting with each other? Then apply now and join the team’s mission.

At LOVOO, we work side by side on our shared vision and especially want to strongly encourage people of color, transgender people, queer, gay and non-binary people, parents and people with disabilities to apply to join us. Everyone is welcome at LOVOO. 

If you prefer, please share your pronoun directly in your application with us (e.g. he/him, she/her, they*he/him*him, etc.).

Deine Aufgaben

  • Drive subscription monetization to increase LOVOO’s revenue
  • Push campaigns for conversion rate optimization, payer share and subscription renewals
  • Collaborate with Marketing, Designers, Product Managers for monthly special offer campaigns to boost revenue in short term
  • Expand, maintain and optimize the subscription lifecycle for millions of LOVOO users
  • Work closely together with our Product teams to shape the product roadmap as well as the monetization strategy
  • Plan, develop and execute cross-channel campaigns that leverage e-mail, mobile push & in-app messaging for subscription conversion and renewals
  • Create and manage highly personalized conversion campaigns, automated as well as ad hoc
  • Design revenue customer activation and full lifecycle conversion strategy and roadmaps with integrated marketing touchpoints and automated processes
  • Identify growth opportunities in collaboration with your team, UA, Designers, Product & Data-Analysts as well as User Researchers to ensure that those initiatives are valuable and viable to our users
  • Validate concepts and features (setting up and analyzing A/B tests) following an iterative process through product discovery and experimentation
  • Define metrics and measure the impact of your initiatives to ensure that you provide both customer value and business value, including ROI and ARPU
  • Analyze campaign performance and user metrics, maintain experimentation backlog and build reports
  • Manage internal and external revenue-driving projects

Unsere Anforderungen

  • Several years (4+) of experience in product monetization, preferably delivering mobile apps of a significant scale in the field of Mobile Business, E-Commerce, Dating or Gaming
  • Proven experience in building cross-channel campaigns, triggered messages, and A/B/n experiments
  • Sound understanding of network effects and profound knowledge of monetization as a growth driver
  • Strong experience in managing revenue-based campaigns focused on subscriptions
  • Advanced knowledge of Microsoft Excel as well as in using Braze and HTML
  • Experience with Javascript coding for templating and CSS for email is a plus
  • Familiarity with email best practices, push notifications, and users segmentation
  • Passion for building products that impact millions of people with innovation as the norm – Job to be done mentality is not an unknown word to you
  • Analytical mindset with a solid understanding of using a data-driven approach to problem-solving and strong quantitative aptitude
  • Very good command of English, both spoken and written – German is a plus
Eintrittsdatum: Sofort

Geniale Ideen

Dresden & Berlin

Flexibilität

Persönliche Entwicklung

Eine Familie

Team Power

Konferenzen

Internationalität

Attraktive Vergütung & Bonus

Wir lieben Essen!

LOVOO Gym

ÖPNV Job Ticket

Eine ausführliche Beschreibung unserer Benefits findest du hier

Geniale Ideen

Dresden & Berlin

Flexibilität

Persönliche Entwicklung

Eine Familie

Team Power

Konferenzen

Internationalität

Attraktive Vergütung & Bonus

Wir lieben Essen!

LOVOO Gym

Mia Voigt

Phone: +49 351 41 88 77 77
Office Dresden

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