(Senior) Retention & Engagement Manager (m/f/d)


Dresden, Berlin - Full Time

Über uns

Getting to know people in an entertaining way – this is what LOVOO stands for. Founded in 2011, the company has belonged to the US-based The Meet Group Inc. since 2017 and has been part of the newly founded ParshipMeet Group in which the ProSiebenSat.1 Media SE holds a majority stake, since September 2020. The LOVOO GmbH is committed to connecting people – in the digital and real world – in form of a dating app that enables people to meet people directly in their area or on entertaining live streams. LOVOO is as diverse as its users and offers a multitude of ways to interact with others. Swipe, match, flirt, send icebreakers or use the radar – all this makes the online dating world even more exciting. Those who are looking for more can use LOVOO Live to freely express themselves, get creative and become part of a community. A team of some 170 passionate and motivated employees proactively works towards making this mission a reality. This has allowed LOVOO GmbH to become a leading dating app in the German-speaking world.

Diverse – authentic – entertaining. That is LOVOO.

Apply now and become a part of us.

+++ We are currently working fully remote+++

Currently, our LOVOO team is working from home in Germany to provide our employees with the best possible protection in the pandemic situation. Our LOVOOians work and live primarily in Dresden & Berlin, where our locations are also located. In post-COVID times, the advertised position is intended for both locations, Dresden or Berlin, and it is not a 100% remote position. Of course, there will be a comprehensive home office concept afterwards.

 

Go to FAQ

Our Product Marketing & Growth Team focuses on engagement, monetization and user loyalty within the app. Using various communication channels, the team keeps our users up to date via push notifications, in-app dialogues and emails, provides them with personalized offers and information, drives experiments and tests new ideas for steady growth.

At LOVOO, we work side by side on our shared vision and especially want to strongly encourage people of color, transgender people, queer, gay and non-binary people, parents and people with disabilities to apply to join us. Everyone is welcome at LOVOO. 

If you prefer, please share your pronoun directly in your application with us (e.g. he/him, she/her, they*he/him*him, etc.).

Deine Aufgaben

  • Drive app usage & engagement KPIs to increase customer retention
  • Collaborate with our Product teams to shape the product roadmap as well as the retention & engagement strategy for the teams
  • Plan develop & execute cross-channel CRM campaigns that leverage e-mail, mobile push & in-app messaging
  • Creation and management of highly personalized retention & engagement campaigns, automated as well as ad hoc
  • Associating with peers to shape and maximize impact of push notifications in order to drive retention and engagement
  • Identification of market opportunities in collaboration with CRM Managers, UA, Designers, Product & Data-Analysts as well as User Researchers to ensure that those initiatives are valuable and viable to our users
  • Validating concepts and features (setting up and analyzing A/B tests) following an iterative process through product discovery and experimentation
  • Defining metrics and measuring the impact of your initiatives to ensure that you provide both customer value and business value, including ROI
  • Prioritization of features for early-retention, stickiness, engagement as well as feature roll-outs in the relevant countries in collaboration with our Product Marketing
  • Build and maintain successful relationships across all key departments and stakeholders

Unsere Anforderungen

  • Several years of experience in retention & engagement, preferably delivering mobile apps of a significant scale in the field of Mobile Business, E-Commerce or Gaming
  • Proven experience in building notifications that easily become a part of people’s daily habits with focus on behavioural design
  • Sound understanding of network effects and knowledge of retention as growth driver
  • Familiar with email best practices, setting up & implementing automated cross-channel campaign flows, triggered messaging, optimization through A/B/n testing and list segmentation
  • Strong knowledge of A/B testing and key validation methods
  • Experience with Braze and HTML is a plus
  • Passion for building products that impact millions of people with innovation as the norm – Job to be done mentality is not an unknown word to you
  • Analytical mindset with solid understanding of using a data-driven approach to problem-solving
  • Very good command of English, both spoken and written. German is a plus.
Eintrittsdatum: Sofort

Geniale Ideen

Dresden & Berlin

Flexibilität

Persönliche Entwicklung

Eine Familie

Team Power

Konferenzen

Internationalität

Attraktive Vergütung & Bonus

Wir lieben Essen!

LOVOO Gym

ÖPNV Job Ticket

Eine ausführliche Beschreibung unserer Benefits findest du hier

Geniale Ideen

Dresden & Berlin

Flexibilität

Persönliche Entwicklung

Eine Familie

Team Power

Konferenzen

Internationalität

Attraktive Vergütung & Bonus

Wir lieben Essen!

LOVOO Gym

Mia Voigt

Phone: +49 351 41 88 77 77
Office Dresden

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